7 essentials of business communication

Business communication is a serious business and very few people have the skill to be able to deliver a humorous message that the audience will retain and act upon. Tell the story as if it were true. To pacify them, he got the airline to hand out security blankets — literally, tiny blankets with the PSA logo — to any passenger worrying that flying might get them killed.

Equally, a powerful close that bears no resemblance to the main body of the communication would just confuse and disappoint an audience brought up to expect something more.

Equally, if you want your key action points to be remembered five weeks later, ensure that your communication is amongst the five to nine most memorable messages your audience has attended to in the last five weeks.

Which means that if you force them to attend to your message you will actually turn them against you and be even less likely to receive their attention in the future. Which means that your audience is only able to hold on to between five and nine pieces of information at any one time.

Now do you see the importance of clarity of message and of having a distinctive and memorable opening and close?

Relevancy It never ceases to amaze me that business managers still believe that everyone would be interested in their message—and then proceed to subject any and everyone they can find to a horrendous PowerPoint slideshow put together by a well-meaning but aesthetically-challenged subordinate.

Get the media mix wrong and you could end up spending a whole lot of time and money on a very visually attractive business communication that delivers next-to-zero ROI return on investment. If your business communication needs to touch on several areas that might not be of interest to your entire audience, let them know of alternative resources that more fully address each of these additional areas.

Save your in-depth budget and performance analysis Excel-generated charts for those who genuinely care and need to know about such things. Conclusion There are seven essential elements to successful business communication: The kiss of death in advertising is when you make the mistake of falling in love with your own words.

He was aiming at people who hate to fly and are forever worried that planes crash. If you want your key points to be remembered even five minutes later, it is essential that you limit your business communication to between just five and nine key points.

Screen-after-screen of lengthy text, in a small barely legible font size because a small font size is the only way to fit all of the words onto the slidewhich the manager duly and dully reads verbatim. Just make sure that your opening remains consistent with and relates to the subject of the communication.

The psychological reality is that unless a person is interested in the subject of the message they are highly unlikely to pay any attention.

You can do this by, for example, providing them with an easily-remembered and written link to a webpage where a greater depth of information can be stored.

The opening and closing of your business communication are the two most easily remembered and therefore essential elements.

Business Communication Essentials, 7th Edition

These clusters or groups average, across the whole of mankind, at seven items, plus or minus two. Make sure you give your audience something to remember. And the airline died laughing.Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace.

With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume/5(75). Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace.

With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. A form of buffer that conveys thanks to the reader for doing business, for sending something, for conveying confidence in your organization, for expressing feelings, or for providing feedback.

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7 essentials of business communication
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